The Local Pro Charter
By invitation from Home Value Pros.
Application only · Licensed agents · 3 per ZIP
Apply to be the local Home Value Pro in your ZIP.
Preview: a ZIP page on Home Value Pros
Homeowners use Home Value Pros to check what their home is worth. Local Pro puts you on those pages for your ZIP, sends you the homeowners who ask for an agent, and gives you an AI agent that works your ZIP every day. Only 3 Local Pros per ZIP.
- Featured on your ZIP's home-value pagesYour photo, license and bio in the primary seat. A $500/mo placement.
- Homeowner leads sent straight to youValuation and cash-offer requests from your ZIP, first pick, 15% only when it closes.
- An AI agent that works your ZIPFinds 250 likely sellers a month, reaches out, and books them on your calendar.
Charter pricing has closed. Local Pro is $500/mo, and our team sets up your seat.
Zillow Preferred takes up to 40% at closing. Local Pro is a flat seat you own, with a 15% fee only on homeowners we send you. See the math
Join 243 agents already on Home Value Pros, in 167 ZIPs across 24 states.
Seen up to ~15,000 times a day in Google search · Home values for 5,595 ZIP codes
Home Value Pros brings homeowners to your ZIP. ZipISA turns them into appointments. One membership, both sides.
What you actually get
An ad spot on the site homeowners use, and an engine that works your ZIP every day.
On Home Value Pros: the advertising
Featured on your ZIP's pages
Your photo, license and bio in the primary seat on the home-value, cash-offer and market pages homeowners use. A $500/mo placement, included.
Homeowner leads, first pick
Homeowners in your ZIP who request a valuation or cash offer are sent straight to your dashboard, by text and email too. 15% referral fee only when it closes. Standard is 25%.
In your ZipISA dashboard: the engine that works your ZIP
Finds likely sellers in your ZIP
Up to 250 homeowners a month, each with the reason flagged: checking their value, asking for a cash offer, seller signals.
Reaches out for you
A personal email about their street, up to 100 a week, with follow-ups on days 3, 7 and 14. No cold calling.
Replies and qualifies, 24/7
Answers homeowners in minutes and hands you a brief on the warm ones.
Books sellers on your calendar
Appointments land in your Calendly and sync to Follow Up Boss or kvCore.
Knows who's browsing your website
Identifies up to 100 homeowners a month on your own site, even without a form fill, and follows up.
Seller ads on Facebook and InstagramOptional add-on
We build and run seller ads for your ZIP. You set the budget. Leads flow into your pipeline.
Network ads, included. Homeowner-facing ads on Facebook running in your ZIP, funded by the ZipISA network. You don't build or fund them.
Also included: export your homeowner list, priority support. Sophie, your AI agent by text Coming soon Screens show sample data from ZipISA's dashboard tour. Take the 1-minute tour
How Home Value Pros and ZipISA work together
Home Value Pros brings homeowners to your ZIP. ZipISA turns them into appointments.
Home Value Pros
Homeowners arrive
They check their home's value, read their market report, or ask for a cash offer.
See how homeowners use Home Value Pros
Home Value Pros
You're the Local Pro
Your profile sits in the primary seat on your ZIP's pages.
ZipISA
Leads land in your dashboard
Your AI agent works them, plus the likely sellers it finds on its own.
You
You meet sellers and close
A 15% referral fee applies only to Home Value Pros referrals that close.
| What | Home Value Pros | ZipISA |
|---|---|---|
| Brings homeowners to your ZIP | Yes | |
| Your featured profile | Yes | |
| Your dashboard and AI agent | Yes | |
| Your billing | Yes |
Your membership is billed by ZipISA, so you'll see ZipISA on your statement. Referral fees apply only to Home Value Pros referrals that close.
The math agents are doing right now
Zillow is moving agents to a 40% model. Local Pro takes 15%.
Zillow is converting Premier Agent markets to Zillow Preferred, where agents pay nothing upfront and give Zillow a share of the commission at closing. On seller connections, that share is 40%.
Sources: Zillow Preferred pricing; CINC, May 2026; The Close, June 2026.
One seller closing
- $500,000 sale at 2.5%
- $12,500
- Zillow Preferred fee at 40%
- $5,000
- Local Pro referral fee at 15%
- $1,875
- You keep
- $3,125 more
That covers about 20 months of a $149/mo seat. Local Pro is a flat monthly fee plus 15% only on Home Value Pros referrals that close.
Already live
Local Pros in 167 ZIPs across 24 states.
- Agents on Home Value Pros
- 243
- ZIPs with a Local Pro
- 167
- Homeowners identified on Home Value Pros in the last 30 days
- 5,934
Where homeowners find Home Value Pros
- Seen up to ~15,000 times a day in Google search
- 351 market videos and posts in the last 30 days on YouTube, Instagram and Facebook
- Home values for 5,595 ZIP codes
Search impressions from Google Search Console.
Questions
Before you claim
Why do I check out on ZipISA?
ZipISA is the agent platform behind Home Value Pros. It runs your dashboard, your AI agent and your billing, so your membership lives there. Home Value Pros is where homeowners find you.
What's the difference between Home Value Pros and ZipISA?
Home Value Pros is the homeowner site: home values, cash offers and market pages. ZipISA is your side: the dashboard, the AI agent and the leads.
Do I need both?
No. It's one membership. Claiming your seat sets up both sides.
Is it one account or two?
One account. You sign in to ZipISA, and the profile you set up there is your card on Home Value Pros.
Where do my leads show up?
In your ZipISA dashboard, with a text and an email the moment a homeowner asks for you.
What happens after the free setup?
After the free 3-day setup, your seat renews at your locked price unless you cancel. We remind you the day before. Cancel anytime from your dashboard.
What if my ZIP is full?
We show you the nearest open ZIPs, and our team can add you to the waitlist for yours.