Privacy policy
How we handle, share, and sell your information.
This policy explains what we collect, the tracking and identity technologies we use, how and with whom we share and sell personal information, and the choices and rights you have, including the right to opt out. Effective July 21, 2026.
Notice at collection
We collect identifiers, internet and device activity, approximate location, and inferences, as described below. We use cookies, pixels, and identity-resolution technologies, and we sell and share personal information with lead buyers, real estate professionals, advertising partners, and data partners. You can opt out at any time on our Do Not Sell or Share My Personal Information page, and we honor the Global Privacy Control (GPC) signal automatically. We retain information as described under Data retention.
What we collect
- Information you give us: your email address, a property address you ask us to value or track, your name, a phone number, and any message you send, if you provide them.
- Information collected automatically: pages and links you interact with, device and browser details, IP address and other online identifiers, and approximate location inferred from your connection.
- Identity information matched to your visit: using the pixels and identity-resolution technologies described below, we and our partners may associate your device or activity with identifying and contact information (such as name, postal address, and email) obtained from third-party data providers and cooperatives, including in some cases when you have not submitted a form.
- Inferences: predictions we or our partners draw from the above, such as likelihood to sell or interest in a cash offer.
We do not ask for, and you should not send us, sensitive information such as government ID numbers or financial account details.
Cookies, pixels, and identity technologies
We use cookies, web beacons, tags, SDKs, and pixels, including third-party visitor identification and identity-resolution pixels. These technologies help us run and secure the site, measure and improve it, deliver and measure advertising, and, through data partners and cooperatives, resolve site activity to a known individual and enrich it with additional contact and household information. Some of this activity is considered a sale or sharing of personal information under state privacy laws. You can control browser cookies in your browser settings, and you can opt out of sale and sharing as described below.
Why we collect it
- To show you an estimated value and market data for the address you enter.
- To send you the updates you sign up for, such as a monthly value briefing.
- To connect you with a licensed local professional or a cash-offer buyer network.
- To market to you, including re-engaging visitors, and to make personal information available to buyers and partners as described under sharing and selling.
- To operate, secure, analyze, and improve the site.
How we share, disclose, and sell personal information
We disclose personal information in the following ways:
- Service providers. Vendors that process data on our behalf under contract (such as hosting, valuation, analytics, identity resolution, and email delivery), only as needed to run the service.
- To fulfill your request. When you request a cash offer, we share your property and contact details with a licensed institutional buyer network of vetted cash buyers. When you ask to speak with a professional, we share your request with a matched local real estate pro.
- Sale and sharing. We sell and share personal information for monetary or other valuable consideration, and for cross-context behavioral advertising, with lead buyers and real estate professionals, institutional buyer networks, advertising and analytics partners, and identity-resolution and data marketplace partners and cooperatives.
The categories of personal information we sell or share are: identifiers (such as name, email address, postal address, phone number, IP address, and online identifiers), internet and network activity, approximate geolocation, and inferences. We do not knowingly sell or share the personal information of consumers under 16 years of age without authorization. You have the right to opt out of all sale and sharing at any time.
Your privacy choices and rights
Depending on where you live, you have some or all of these rights:
- Opt out of sale or sharing. You can direct us to stop selling and sharing your personal information, including for targeted advertising. Use our Do Not Sell or Share My Personal Information page. We honor the Global Privacy Control (GPC) browser signal as a valid opt-out automatically.
- Know and access. Request the categories and specific pieces of personal information we have collected, used, disclosed, and sold or shared.
- Delete and correct. Request that we delete or correct your personal information, subject to legal exceptions.
- Limit and non-discrimination. Limit the use of any sensitive personal information, and exercise all rights without discrimination in price or service.
To submit a request, use the Do Not Sell or Share page or email hello@homevaluepros.com. You may use an authorized agent. We will verify your request and respond within the timeline the law requires.
Other state privacy rights
Residents of California, Virginia, Colorado, Connecticut, Texas, Oregon, and other states with comprehensive privacy laws have rights that may include accessing, correcting, and deleting personal information, opting out of its sale, sharing, targeted advertising, and certain profiling, and appealing a decision on a request. To exercise these rights, use the methods above. If we deny your request, you may appeal by replying to our response, and you may contact your state attorney general.
Calls and texts (TCPA)
If you provide a phone number and opt in, you consent to receive calls or text messages from us or your matched local pro about your request, which may be sent using automated technology. This consent is optional and is not a condition of purchasing any property, good, or service. Message and data rates may apply. You can revoke consent at any time by replying STOP to a text or by emailing hello@homevaluepros.com.
Email and unsubscribing
Every marketing or briefing email we send includes a one-click unsubscribe link, as required by CAN-SPAM. Unsubscribing stops those emails immediately. We may still send you a transactional message if it is required to complete something you asked for.
Data retention
We keep your information for as long as needed for the purposes described here, including an active request or subscription, and for a reasonable period afterward to meet legal, accounting, security, and business obligations. When you ask us to delete your information, we delete or de-identify it unless the law requires us to keep it.
Security
We use industry-standard safeguards, including encryption in transit and access controls, to protect your information. No system is perfectly secure.
Children
Our service is for adults. We do not knowingly collect, sell, or share information from anyone under 16.
Changes and contact
If we make material changes to this policy, we will update this page and note the new effective date. Questions or requests: email hello@homevaluepros.com.
This policy is issued by Home Value Pros LLC, a Nevada limited liability company, 732 S 6TH ST, STE R, Las Vegas, NV 89101, which is the business responsible for the personal information described above.